There is no such thing as B2B or B2C

Go to any business meeting these days and talk about Twitter or Facebook and you’ll be met with a familiar cry: “Aha,”, says the hapless accountant, lawyer or consultant to you, “that’s all very well for consumer businesses, but how can it help those of us in the B2B sector?” It is special pleading, suggesting that there is something very different about being in “business to business” that sets you apart from “business to consumer“. These people ask you for “B2B” examples of the success …

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