A ferret is a small, determined animal that roots out problems. Salespeople need to behave like that, especially in pressured times, so they can find out as much as possible about their customers and competitors. If you are a salesperson, you need to be more ferret.
A second wave of COVID-19 is on its way. New restrictions on businesses will mean that further planning to help with sales and selling is vital.
With the COVID pandemic still causing businesses to be cautious, you might like this episode of The Sales Chat Show from a while back. In it, we discuss what to do when a customer says “not now” because they want to delay purchases. What can you do?
Companies are discovering that online order-taking and video calls can work as well as field sales teams. So what does that mean for the future of salespeople?
If you focus on the wrong “dials” on your dashboard you might miss out on aspects of your sales activity which could be failing
If you don’t ask your customers these questions you could miss out. These are essential questions at this time.
The language of “war” is negative and emotional. Is war-like language the right language to use in the world of sales and selling?
Interview with Simon Portwain, author of the book, Sales Icon
Looking after your customers during the COVID-19 Coronavirus situation